As an online reputation management firm, we work with clients who have damaged their online reputations, their public image, and sometimes even elements of their personal lives. As we help them rebuild their online presence, we encourage truth and transparency throughout the entire process.

That’s what we’re doing today by admitting to you that our website was attacked and shut down by a DDoS (denial of service) attack.

We have no idea whether it was a competitor, or just anonymous hackers, but we do know it caused our company a major inconvenience and thousands of dollars in lost revenue.

We’re lucky that none of our data was compromised and that the attack on our website was just a DDoS attack, which means that nobody got into our servers or was able to access important information. Service was simply denied and we were inconvenienced and made painfully aware of our site shortcomings.

Better site infrastructure

One component we lost on our site was all of our helpful guides that help people fix their online reputations. While our YouTube channel still lives with important resources and info, many people love our step-by-step written posts. We will be rewriting them with new tips and best practices for the coming year. 

The web attack was also an opportunity for us to build our site again. This is the third version of our site since we started in 2015. Our site was first built on Wix, then we upgraded to a clunky WordPress website with animations – and finally, we have our brand new site with staff photos and our true culture as a company, and this one is my favourite.

Next steps 

We made two new hires in 2022, and we hope to start next year with an intern who will help manage our web servers as we continue to build out our web presence and infrastructure.